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"Toby The Ambitious "
Toby the Ambitious was Syd’s first cartoon strip. It ran in Young America magazine between 1935-37, under Ludwig Bemelmans’s cartoon Silly Willy. It was published by Stuart Scheftel and sold to boys and girls in junior-high and elementary schools, at 25¢ for a term of 18 weeks. It looked like a dignified, grownup, twelve-page tabloid newspaper, with plenty of pictures, cartoons, maps, charts. Young America was the forerunner of the Weekly Reader.